Selected client work

Making digital visibility clearer and more useful.

A selection of website, SEO, ecommerce and content work supporting brands across education, retail, fashion and professional services.

My role

Strategy with practical implementation.

I work independently with businesses to improve how their websites, offers and content are organised, understood and discovered online.

My experience across different client roles gives me a practical view of the whole customer journey—from what people search for to what they see and do after arriving on a website.

Featured projects

Selected work across different industries.

Each engagement is shaped around the client’s actual needs, systems and stage of growth.

BodyTree Academy logo
Education & professional training

BodyTree Academy

Ongoing digital and Instagram content support for a Singapore-based movement education academy, connecting course promotion with clearer website and search visibility opportunities.

  • Website and search review
  • Competitor visibility research
  • Course content opportunities
  • Instagram content planning and creation
Coral Secret logo
Fashion ecommerce

Coral Secret

SEO support focused on strengthening the technical and on-page foundations of a Shopify fashion and resort-wear store.

  • Google Search Console review
  • Technical SEO improvements
  • Collection-page optimisation
  • Keyword visibility tracking
LOOQAL logo
Multi-brand ecommerce

LOOQAL

Hands-on ecommerce and merchant support for a multi-label retail platform, improving product information, organisation and onboarding workflows.

  • Website content management
  • Product and category organisation
  • Merchant onboarding support
  • Ecommerce experience improvements
Stepping Up logo
Coaching & professional services

Stepping Up

Digital content and online business support for a mental fitness coach, translating ideas and programmes into clear audience-facing communication.

  • Content planning and creation
  • Offer and programme communication
  • Digital campaign support
  • Ongoing website content assistance
How I work

A clear, practical process.

The aim is not to add more marketing noise. It is to identify what matters, organise it clearly and turn the findings into useful action.

01

Understand

Learn about the business, audience, offer and current challenges.

02

Review

Examine the website, search presence, competitors and content gaps.

03

Improve

Prioritise practical changes that make the brand clearer and easier to discover.

04

Track

Monitor progress, learn from the results and refine the next actions.

Start with a simple check

Want to know how visible your brand is in AI search?

Share your website and I’ll take an initial look at how your brand appears—and where clearer opportunities may exist.

Request a free visibility snapshot